Two brands of Bennett Coleman and Company Limited (Times Group), Radio Mirchi (FM radio 98.3) and Timesjobs.com together have started a campaign to promote services offered on employment portal, Timesjobs.com. The campaign called ‘Ready Steady Jobs’ which started on November 25 with RJ Naved of Radio Mrichi as the face will end on December 15.
According to Sanjay Goyal, Business Head, TimesJobs and TechGig, about 83 recruiting companies and consultants have been roped into this campaign in a effort to make it deliverable. “Our effort is to make sure that all those who apply through timesjobs will at least get the response and first round of job interview from the recruiter company. There is a perception that in most cases those applying never get to hear from companies. We want to change that perception and actually support job seekers through this campaign and reach to them using Radio Mirchi ,” he added.
Goyal further said that thousands of jobs are available and it will take a little handholding to encourage both the job seekers and recruiters to look at each other engagingly. “For this campaign, we have carefully curated job positions that can get filled quickly. Our core idea is to empower people and helping them reach their dream careers is the best way to do it!”
RJ Naved of ‘Mirchi Murga’ fame, who is the face of the campaign, says the idea is to connect people needing jobs with Timesjob.com team so that they get jobs as quickly as possible. He and other RJs of Mirchi between 7am and noon every day will talk about this campaign have phone-ins and also speak on job issues. “We will reach out to listeners, so that they open up minds and look at jobs realistically,” he adds.
A special website, https://www.timesjobs.com/mirchi/ , has been put up for this campaign which hosts more than 7,080+ jobs that are readily available in the market right now. More than 83 companies and recruiting consultants will be hiring at the Ready Steady Jobs campaign. Most jobs are available in domains as Information Technology, Manufacturing/Engineering, Banking & Finance, SCM & Operations/BPO, Sales & Marketing Jobs among others.
Pritesh Chothani, VP & Cluster Head – Delhi & Rajasthan, Radio Mirchi, said “Mirchi has always been putting forward ideas and campaigns that directly address the social concerns. We align ourselves with basics of social needs, Jobs being the main concern among youth today. So through this campaign we will not only hand hold our listeners in not just getting ready for better prospects but also provide them access to some of the top recruiters of Delhi”
That’s called the power of Radio!